The Ministry of Tourism selected MasterDAM to manage its digital media assets, after the system successfully passed the review and approval processes of the Digital and Information Technologies Division and the requirements in terms of technology, information security and content management.
The Marketing Services Division at the Ministry of Tourism leads the advertising, branding and digital activities, including marketing campaigns, digital content, exposure activities and promotion of Israel’s tourism destinations in Israel and abroad.
The system will help various teams and partners quickly locate approved video content and make effective use of it in campaigns, digital activities and international exposure moves.
The MasterDAM system was selected using the Nimbus platform, which made the procurement process simpler, faster and more accessible for the ministry. For public entities, the ability to consume digital services through Nimbus allows for shorter processes and focus on the business and professional value of the solution.
We see this choice as an expression of confidence in MasterDAM’s capabilities to manage digital content on a large scale, while meeting the demands of government and public organizations.
We thank the Ministry of Tourism for their trust and look forward to a successful collaboration that will assist in the accessibility, management, and distribution of the Ministry’s digital media assets in the coming years.