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Amiad Water Systems, a leading global company that specializes in the development and marketing of systems for water treatment and filtration, has selected IDEA Information Systems’ MasterDAM to serve as their organization’s Digital Asset Management solution. Prior to implementing MasterDAM, the company utilized an outdated system that served as a platform for saving files and sharing digital media

Five tips to help you identify the right software and avoid common DAM selection mistakes If your business holds onto and uses digital assets, you’ve probably experienced many frustrating searches for precisely the right document or file ahead of a big pitch, company-wide meeting, or in the throes of a campaign brainstorming session. Even worse,

Effective digital marketing and the maintenance of consistent branding – so critical for maximizing the impact of marketing activities – requires the efficient management of digital assets. However, organizing and controlling these assets has become a major challenge for many businesses, making it essential to select the right management solution – one that fully meets

Digital Asset Management systems are critical for any company that utilizes a large number of non-text digital files in their marketing, sales, and branding activities. Most manufacturers fall into this category – creating multiple, frequently-updated images of their products for use in brochures, data sheets, presentations, catalogs, marketing campaigns, and eCommerce sites. They need to

Galcon, a global leader in the production of computerized irrigation and control systems, selected MasterDAM software from IDEA Information Systems as the company’s Digital Asset Management system. Galcon is an international company with distributors and marketing agents around the world. In order to successfully and properly manage the company’s marketing activities, the need arose for the orderly management of

Why are Digital Asset Management (DAM) systems trending more than ever? Who uses DAM? And what are the benefits that you can reap from DAM adoption? Learn all this from this Infographic by MasterDAM.

As the repositories of so much of our culture, museums – whether fine art, history, natural history, photography, university, or others – share a unique set of requirements and challenges. Their collections must be dynamic, informative, and entertaining, as well as accessible to the public and to researchers – all while being carefully preserved. Creating

Here are a number of unique challenges faced by the global higher education sector when it comes to the effective management of digital assets. Fortunately, there is an answer for colleges and universities around the world – a Digital Asset Management system. The Challenges: Content Quantity Institutes of higher learning generate vast amounts of content,

The use of both Digital Asset Management systems (DAMs) – and cloud storage & file sharing systems like Dropbox, Google Drive, SharePoint, and OneDrive – significantly increased during the pandemic. This was due in part to the large quantities of digital and creative content produced throughout this period, as well as the need for remote

A growing number of companies across the globe use multiple languages in their daily operations. Sometimes, they are multi-lingual because their teams, and often their stakeholders as well, include people from various countries – working together at the same facility or at diverse facilities around the world – who don’t share the same native language.

When integrated with your Digital Asset Management software, facial recognition technology can expand your marketing options, enhance customer relationships, streamline your workflows, and save you and your team considerable time. What does it actually do? Facial recognition algorithms can automatically identify faces in photos, analyze facial features, and generate unique identifiers for every person. These

DAM and PIM are two different software solutions used in managing digital content for businesses. DAM (Digital Asset Management): DAM is a system that allows organizations to store, organize, manage, and distribute digital assets such as images, videos, documents, and audio files. It provides a centralized repository for all digital assets, making it easier to