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The use of both Digital Asset Management systems (DAMs) – and cloud storage & file sharing systems like Dropbox, Google Drive, SharePoint, and OneDrive – significantly increased during the pandemic. This was due in part to the large quantities of digital and creative content produced throughout this period, as well as the need for remote […]

Here are a number of unique challenges faced by the global higher education sector when it comes to the effective management of digital assets. Fortunately, there is an answer for colleges and universities around the world – a Digital Asset Management system. The Challenges: Content Quantity Institutes of higher learning generate vast amounts of content,

As the repositories of so much of our culture, museums – whether fine art, history, natural history, photography, university, or others – share a unique set of requirements and challenges. Their collections must be dynamic, informative, and entertaining, as well as accessible to the public and to researchers – all while being carefully preserved. Creating

Why are Digital Asset Management (DAM) systems trending more than ever? Who uses DAM? And what are the benefits that you can reap from DAM adoption? Learn all this from this Infographic by MasterDAM.

Galcon, a global leader in the production of computerized irrigation and control systems, selected MasterDAM software from IDEA Information Systems as the company’s Digital Asset Management system. Galcon is an international company with distributors and marketing agents around the world. In order to successfully and properly manage the company’s marketing activities, the need arose for the orderly management of

Digital Asset Management systems are critical for any company that utilizes a large number of non-text digital files in their marketing, sales, and branding activities. Most manufacturers fall into this category – creating multiple, frequently-updated images of their products for use in brochures, data sheets, presentations, catalogs, marketing campaigns, and eCommerce sites. They need to

Effective digital marketing and the maintenance of consistent branding – so critical for maximizing the impact of marketing activities – requires the efficient management of digital assets. However, organizing and controlling these assets has become a major challenge for many businesses, making it essential to select the right management solution – one that fully meets

Five tips to help you identify the right software and avoid common DAM selection mistakes If your business holds onto and uses digital assets, you’ve probably experienced many frustrating searches for precisely the right document or file ahead of a big pitch, company-wide meeting, or in the throes of a campaign brainstorming session. Even worse,

Are your digital assets on-brand? More importantly, are they being used in full alignment with your organization’s brand strategy? Branding is about more than just logos and letterheads; it’s how you consistently and effectively communicate your organization’s mission and story across all your marketing, sales, and customer service channels. It’s your organization’s key to resonating

ongratulations! You’ve made the smart decision to integrate a DAM solution into your organization’s daily activities. Now it’s time for you to roll up your sleeves and do the hard work; it’s time to choose the DAM solution that best fits your organization’s needs and requirements. Whether you’re acquiring a DAM solution for your organization

Amiad Water Systems, a leading global company that specializes in the development and marketing of systems for water treatment and filtration, has selected IDEA Information Systems’ MasterDAM to serve as their organization’s Digital Asset Management solution. Prior to implementing MasterDAM, the company utilized an outdated system that served as a platform for saving files and sharing digital

These days, digital marketing is an integral and inseparable part of any business’ lead generation, sales, and customer relationship management activities. This is true for B2B and B2C organizations alike. To be seen and secure deals, it is imperative that your brand, its values and its offerings are placed precisely under your target audience members’

In an ever-digitizing world, within which businesses create scores of content to inform, engage, and convert as many customers as possible, organization is key. As such, it comes as no wonder that spending on digital solutions to manage said assets and enable easy and timely retrieval, is on the rise. In fact, the global digital

It’s hard to imagine work without using digital assets. Professionals and employees create, use, store, share, and edit digital files regularly for work. But anyone will know how messy one’s desktop or shared company folder can get once digital assets pile up through time. Hence, the need for digital asset management has increased rapidly over time. Digital

Digital asset management will give your business a boost with BIG benefits. Here’s why. If you struggle to find the digital assets you seek when you need them most, you’re not alone. The average organization accumulates hundreds of terabytes of content over its lifetime, making the storage and retrieval of precise content virtually impossible without some serious